A business’s digital marketing plan should have three main goals: increase leads, brand awareness, and consumer engagement. This will help them to generate more revenue. All of these objectives can be achieved quickly by improving a company’s virtual visibility. This is the main focus of most digital marketing services.
Below is a list of the top 3 digital marketing strategies that home improvement businesses can use to connect with potential customers.
1. An Effective Website With SEO
If you don’t know search engine optimization, it is time to learn. SEO is a digital marketing strategy that emphasizes the inclusion of highly searchable keywords in your website’s content. SEO is a digital marketing strategy that helps websites rank higher in search engines, such as Google. It allows people to search for things like “local home improvements company” and websites will show up higher in relevant Google searches.
2. Paid Search Ads
Paid search advertising is a more immediate and direct component of digital marketing. Paid search ads will show your business in a search engine’s sponsored listings. This will help you to target more qualified leads. Paid search ads require that businesses only pay when they click on the ad. This makes them more cost-effective and helps drive relevant traffic to your site.
3. Get Paid Social Media Ads
Many small businesses don’t believe that they should incorporate more social media-driven advertising into their campaigns. However, social media is becoming more popular for home improvement service recommendations, reviews and research. Social media ads are a great way to target your interests and set goals for your advertisements (such as increasing website traffic or helping people find you by pinpointing your location). Social media ads allow businesses to target their desired audience and monitor their marketing performance, all while not spending too much advertising budget.
This post was written by a specialist at Contractor Marketing Gurus. With countless case studies, client testimonials, and references we have proven time and time again to achieve the best results in the contracting space! Contractor Marketing Gurus identify your audience, design and create attractive posts, run advertisements and campaigns, and generate interest in your potential clients. For more information contact us today!