According to data, at least 71% of potential traffic goes to the Google first page results. This means that being on the search engines’ first page is much better than being on the second or third page.
So, how do you get into the first page of search engine results? Well, that’s what this article is going to cover.
Getting Into The First Page Of Search Engines
To get higher rankings, you will need to learn and employ search engine optimization (SEO). However, here’s the tricky part – the search engines are not saying how exactly their sorting system works. However, they do provide some guidelines. And yet, SEO is still mostly trying things and seeing what works. So far, there are basic SEO pieces of knowledge that are now considered accurate, like the ones below.
* Content Is King – among the fundamentals of high search engine rankings is top-notch content. In fact, it’s better to have a mediocre-looking site with excellent content rather than a mediocre-content and excellent-looking site. Content is what is mainly used by search engines to assess how valuable your site is and if it deserves to be on the first page.
* External Linking – this is the link coming from outside sources and pointing to your website. The external links are also weighted, meaning a single link from a trusted and high-authority site is more valuable than thousands of links from unknown sources.
* Internal Linking – this is the kind of link that goes from one page of your site to another page within your site. Generally, external linking is more impactful than internal linking. However, this doesn’t mean that you can ignore internal linking. If the search engine spiders have trouble navigating through your site, you run the risk of making them confused. And, when that happens, you can be sure that your site gets a lower ranking. Hence, you need to have your internal linking structure be as efficient and intuitive as possible.
Why You Need An SEO Expert London
The points mentioned above are just the basic fundamentals. For each of those, there are subtopics, which are even subdivided into more sub-topics. Unless you have all the time for learning about SEO and even more time for implementing and testing, it’s generally better to just hire an SEO consultant.
An SEO consultant can help you save more money, time, and effort instead of doing the trial and error yourself. If you require a trustworthy and knowledgeable SEO consultant in the UK, then your best bet is to check out Paul Hoda (https://www.paulhoda.co.uk/) right now.